Starting today till Sunday, four metros - Mumbai, Delhi, Kolkata and Chennai, will have to brace themselves for a two-minute blackout on television, as broadcasters make attempts to convince viewers to make the switch to digital signal before the pre-set deadline. The Times of India now reports that on Friday, Saturday and Sunday, all broadcasters will switch off transmission, at the same time at 7:58 pm, 8:58 pm and 9:58 pm to make way for an advertisement in both Hindi and English.
The 30-second advertisement that will play across channels, will essentially remind viewers across the four metros to install a set-top box before the deadline, or just forego the idea of viewing television. The report confirms further that the advertisement will end with a brief warning in English, “Go digital or go blank”, and in Hindi, “Set top box lagayein ya TV bhool jayein".
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