Tuesday, March 27, 2012

Google adds "Play" to its navigation bar

You may have noticed an addition to the black navigation bar that runs along the top of most Google products in your browser — a link to the Google Play Store, helpfully labeled "New" in red block capitals. Google Play now has pride of place in between Maps and YouTube, signaling its importance to the company over services relegated to a drop-down menu like Translate and Reader. Will increased visibility for Google's newly unified store solve the issues it has with getting people to pay for premium content? Only time will tell, but what we'd really like is the ability to choose which services go into the bar in the first place.




The new store, essentially a rebranded Android Market combined with Google Music and Google eBookstore, was unveiled earlier this month. Perhaps a tacit admission that Google's approach to digital content was fragmented, executives said at Google Play's debut that the new store is designed to break down the walls separating the company's disparate offerings.

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