Facebook buys customer loyalty service Tagtile. Facebook confirmed that it has acquired substantially all of the assets of San Francisco-based Tagtile, which will continue to serve its existing customers but is not taking on any new clients.
Tagtile offers a customer loyalty system for merchants built around a small, free box equipped with a sensor that allows consumers who have downloaded the Tagtile app to tap it with their phones. Users are able to receive loyalty points, offers and rewards from the merchant and easily share about the business on Facebook or Twitter from their phone. It’s a simple way to establish a user’s location at a business without asking them to do an actual check-in. And it can be easy way to get a consumer to share about a store through social channels in exchange for a deal or reward. The deals makes sense as Facebook, like many others, are looking to tap the huge opportunity in local commerce. Facebook on Friday coincidentally started rolling out its Offers service in beta to handful of clients in the U.S. Brands and businesses can run offers on their pages for free and can push out out offers on other parts of Facebook for a fee. Users who claim an offer can get it forwarded to them for redeption online or in-store use.
Having a company like Tagtile will give Facebook more expertise about how to approach businesses and convince them to use a valuable service for engaging with their customers. If it can tie its online offers to Tagtile’s service, it will give businesses a way to redeem those offers in-store and show them how effective their offers were. But I’m not sure how much of the acquisition is really about the TagTile box long term. NFC phones are coming, and you can already establish a user’s location inside a store and reward them with QR codes. Foursquare is doing this through check-ins and Shopkick is as well through its dedicated audio hardware.
Source:- Gigaom
Tagtile offers a customer loyalty system for merchants built around a small, free box equipped with a sensor that allows consumers who have downloaded the Tagtile app to tap it with their phones. Users are able to receive loyalty points, offers and rewards from the merchant and easily share about the business on Facebook or Twitter from their phone. It’s a simple way to establish a user’s location at a business without asking them to do an actual check-in. And it can be easy way to get a consumer to share about a store through social channels in exchange for a deal or reward. The deals makes sense as Facebook, like many others, are looking to tap the huge opportunity in local commerce. Facebook on Friday coincidentally started rolling out its Offers service in beta to handful of clients in the U.S. Brands and businesses can run offers on their pages for free and can push out out offers on other parts of Facebook for a fee. Users who claim an offer can get it forwarded to them for redeption online or in-store use.
Having a company like Tagtile will give Facebook more expertise about how to approach businesses and convince them to use a valuable service for engaging with their customers. If it can tie its online offers to Tagtile’s service, it will give businesses a way to redeem those offers in-store and show them how effective their offers were. But I’m not sure how much of the acquisition is really about the TagTile box long term. NFC phones are coming, and you can already establish a user’s location inside a store and reward them with QR codes. Foursquare is doing this through check-ins and Shopkick is as well through its dedicated audio hardware.
Source:- Gigaom
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