In response to the growing concern around consumer tracking by mobile apps, Opera Software has announced the launch of App-Tribute, a privacy-friendly solution that allows mobile publishers and advertisers to receive critical marketing and analytics data without taking sensitive data elements, such as unique device identifiers, cookies or MAC addresses. App-Tribute’s technology works for app-based advertising campaigns and enables cost-per-click (CPC), cost-per-download (CPM), cost-per-install (CPI) and cost-per-mille or 1000 impressions (CPM) promotions. It works across all ad formats, including banners, interstitials and within rich-media creative and is available for iOS and Android devices.
For app developers, App-Tribute provides clear feedback to determine which publisher app should be attributed for promoting an app download and installation. App-Tribute does not rely on any incentivized download methodology and focuses on enabling an ecosystem that delivers tangible and measurable value to mobile developers.
Source:- Tech2
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