Increase in online shopping, social networking sites and gadgets has definitely made life very easier but it also have some side-effects. To know about this, a survey was conducted by Euro RSCG according to which increase in social networking has interfered with the private life of the people. The survey was conducted in 19 countries ( Argentina, Australia, Belgium, Brazil, Canada, China, Columbia, Czech Republic, France, Germany, Hungary, India, Ireland, Mexico, Netherlands, Poland, South Africa, UK and USA) and on 7,213 people. Mainly consumers and prosumers were included in this survey. The questions that were asked were mainly about the digital revolution.
The most important point that was problematic to many was online security in social networking sites. As we all know that the social networking has made many people open on their private life and they don't even hesitate to share their personal information. But they don't know that by doing so, they are getting into a great risk of theft of their private data.
Maximum people in the survey said that social networking has made their personal information public. Nearly 60% claimed that sharing personal data on social networking sites is wrong. On the other hand 58% said that by getting very much attached to social networking, they have lost their capability of public discussion. 48% people rejected to say anything about the demerits of social medias but 10% accepted that it has some bad impacts.
The conclusion of the survey was that social networking is responsible for interfering in one's private life. One out of four people said that social networking sites, like facebook and twitter, has not made their life much satisfied. On the other hand, the youngsters involved in this survey were also not very happy with the digital revolution.
Tom Mortan, the chief strategic officer of Euro RSCG New York said "Social networking sites should take steps to ensure protection of private data". The only way to make your personal data secure is not to share your private experiences and feelings in social networking sites.
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Maximum people in the survey said that social networking has made their personal information public. Nearly 60% claimed that sharing personal data on social networking sites is wrong. On the other hand 58% said that by getting very much attached to social networking, they have lost their capability of public discussion. 48% people rejected to say anything about the demerits of social medias but 10% accepted that it has some bad impacts.
The conclusion of the survey was that social networking is responsible for interfering in one's private life. One out of four people said that social networking sites, like facebook and twitter, has not made their life much satisfied. On the other hand, the youngsters involved in this survey were also not very happy with the digital revolution.
Tom Mortan, the chief strategic officer of Euro RSCG New York said "Social networking sites should take steps to ensure protection of private data". The only way to make your personal data secure is not to share your private experiences and feelings in social networking sites.
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