Friday, May 18, 2012

Facebook buys gifting service, Karma


Facebook has acquired Karma, a gifting service. The aim behind Karma is to make gift giving a little more convenient. The service has a 'storefront' on their app through which you select the gift that you would like to give to a friend. Karma has tied up with vendors, like Spotify, Gund and MOMA for its selection of gifts, so the variety is large enough. Once you've selected the gift you want, Karma notifies the recipient by SMS, e-mail or even a Facebook wall post that you want to send them a present. They then can provide an address to have the gift sent to them. They can also trade their gift for another gift in the store that they would prefer, or to donate the money that you spend on the gift to charity. 



Other acquisitions that Facebook has done recently include, Instagram and an Android photo sharer, Lightbox. With the acquisition of those two services, Facebook aimed at improving their mobile apps as well as improving the photo sharing experience. The service has already updated their apps to include bigger pictures in the News Feed and has included photo filters in the upload section of their Facebook for Every Phone app. While the Karma acquisition might not be related to photos, it might actually be related to adding more features to Facebook's mobile presence. Karma, itself works through apps for iOS and Android, and doesn't really have a web interface for gift giving. 






Source:- ZDNet

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