Rovio is planning to launch a new, racing-themed game called Angry Birds Heikki on June 18.
Details of the new game are sparse, except that it will be Web-based. Rovio said it will "feature fun Angry Birds game levels with a racing theme in addition to other bespoke content," which will launch later this summer. Rovio set up a websiteteasing Angry Birds Heikki's launch, with sharing buttons to generate interest for the game on Facebook, Twitter, and Google+.
The game is part of a partnership between Espoo, Finland-based Rovio and Finnish Formula 1 racing driver Heikki Kovalainen. The partnership will also yield a line of merchandise for both parties.
"It's the first time that I've partnered with a gaming company, and it fits with my larger focus on partnering with unique brands," Kovalainen said in a statement. "As a Finn, I'm also happy to be backing a Finnish company on a global platform. Most importantly, I'm a big Angry Birds fan!".Kovalainen will be sporting an Angry Birds-themed helmet at this weekend's inaugural Formula 1 race in Melbourne, Australia.
"We're so excited to be working with Heikki on this, the first partnership of its kind in F1," Harri Koponen, executive vice president of consumer products at Rovio, said in a statement. "The helmet looks amazing, and we think people are really going to enjoy the webgame and merchandise."
Rovio's latest game, Angry Birds Space, hit 50 million downloads in just 35 days. Rovio also recently acquired the rights to physics-based puzzle game Casey's Contraptions, which it plans to re-launch as Amazing Alex over the next few months.
Source:- PCMag
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